The airport of Charleroi (Belgium), an hour from central Brussels, now calls itself “Brussels-South.” Oslo-Torp Airport is 73 miles from Oslo. Ryanair moved in and pushed it to rename the airport “Paris-Beauvais” and in came the crowds. Hardly anybody knew about Beauvais Airport, 54 miles from Paris. It is telling, for instance, that Bratislava Airport saw its passenger numbers soar when someone came up with the bright idea of calling it “Vienna-Bratislava Airport.” With famous Sisi capital Vienna only 40 miles away, it was clever thinking. The must-see, once-in-a-lifetime destinations don’t have to go out of their way to sum up all their attractions. Places like London, Paris, New York and Sydney, to name a few, are on everybody’s bucket list. It will never ever be economically viable for an airport to attempt to offer travelers the same experiences and attractions that have defined some cities as brands for over a thousand years.īut why do airports need their end-destination in their name in the first place? The city to which an airport is a gateway will always be the brand. Because the latter depend on cities for the passengers they want to stream through their great shopping and leisure experiences. And cities are major assets for airports. Especially considering that without the destination to which they are the gateway, all those airports would literally be nowhere.Īirports! They are major assets for cities. I understand their pride, but this would be a slightly lightheaded way of thinking. This has led many airport boards to suggest that their airports have earned the status of being a destination in their own right, even of being a unique brand. Many large international airports are indeed aiming to become the shopping malls of the future. Over the last decade, airports around the world have started investing tremendous amounts of money into taking their shopping, food and beverage and leisure experiences to the next level. Cities that, I hope, would still be the main reason to buy a ticket, however great the shopping and leisure experiences at the airport might be.īut there is a lot of movement on that front. It is this close to being free, and certainly less money than you’d be paying for a cup of coffee in Paris, London, Rome or Barcelona.
And lo and behold, Ryanair has just been offering to fly people to dozens of European cities for just €4.98 during its 'Cyber Week' of deals.
DIM SUM PORTLAND AIRPORT FREE
Who knows – perhaps we will start seeing some kind of new airline concept in the near future: Free Hop & Shop Airport Flights. Situations like these have taught me to look at unorthodox thinking as open mindedly as possible. Looks like they were wrong – with billions of dollars of lost opportunity as a result. The consultants concluded: “People will never walk and talk at the same time.” Oops. In 1990 America’s largest telecommunications company asked a top management consulting firm to look into the future of mobile communication. It sounds a bit strange, but let’s not judge, because with bold visions you never know. Flying to Cupertino to buy your iPhone, travelling to Paris to buy your Hermès bag, buying your dim sum kitchen set in Guangzhou, your chocolate in Brussels and your cheese in Amsterdam. It could well be that years from now we will go shopping globally, following the trend of returning to what is known as source-identity-behaviour, in which people prefer to buy products in the country where they are grown or made. It’s a bold vision, but – no guts, no glory.
r/Portland is a subreddit for the Portland Metro Area but is not affiliated with the city or other local governments.O’Leary’s proposal basically boils down to offering free transport to shopping hubs.
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